The Male And Female Gaze In Jennifer Lopez- im into you

This music video is different from the other two as the main singer is female, also I think this music video is more sophisticated than the other two which might be due to the age of Jennifer Lopez, however she still manages to pull of the whole sexy look. The male and the female gaze can be applied here and I think the male gaze is applied more which is different from my other two videos where it was more the female gaze. The music video is by a female artist and therefore this may be the reason why the male gaze is seen more as the video contains a male model who appears to be wearing less clothing then Jennifer, I think this is good as it shows how women can be classy and sexy while fully clothed and it gives the chance for the male gaze to take place as the male model will attract females attention.

The main difference in this music video to the other two is that in this music video a completely different representation of women is shown. In this music video women are shown as strong and independent as at the begging of the video it shows the male running to Jennifer which shows her power and dominance. Whereas in the other music videos women are seen as sex objects who must wear little clothing and act a certain way to gain male attention. The male gaze can be applied here because the male model used has a typically nice body with muscles, therefore this would attract the attention of females. However, males may also be interested as they may compare themselves to this type of body, there are shots were the male is seen holding Jennifer which suggests he is protecting her and males may think they have to have a body like this in order to get a women like Jennifer.

Different shots are used in this video to portray the women as being strong, like the other two videos close ups are used to show her curves and body, but she is wearing more clothing which shows class. Also many close ups are used to show her face in which she poses to attract the attention of males. Long shots and mid shots are used to show her lying down with the male which shows him holding and protecting her, again this shows class and shows how women aren’t just seen as sex objects. Other close ups are used to show the males muscles which would be for a female audience, however close ups are used of Jennifer’s hips which will appeal to males. I think this music video shows a completely different representation of women as it shows they can be dominant and strong and attractive without having to act and dress in a certain way. I think both the male and female gaze can be applied here which shows how men can be used for the pleasure of women too.