The Male And Female Gaze

The Male And Female Gaze In Eric Prydz - Call On Me

 Mulvey’s male/female gaze theory is represented in the music video ‘call on me’ directed by Huse Monfaradi which received huge sales and is best known for its music video which features a group of women and a man performing aerobics in a sexual way while wearing 1980s aerobics outfits. The male gaze is represented in this video as a range of camera shots are used to focus on certain parts of the women’s body such as her bum which would attract a male audience. Due to the little clothing the women are wearing and the moves they are performing in a sexual way this supports Mulvey’s theory that women can be seen as sexual objects. We could also say the female gaze has been used in this video but not as much as the male gaze as they have included a man in the video performing aerobics with the girls, the camera shows close ups of certain parts of the males body which will attract a female audience.

 

A low angle shot has been used here to emphasise this part of the females body(the bum) which would attract the attention of a male. Lots of close ups are used throughout the music video which focus on different parts of the females body, for example the stomach, legs, bum and face. Many close ups are used for the face of the male and the lead women which clearly shows there facial expressions towards each other which are quite posy and sexual, also this shows the males face looking quite excited which suggests how sexy the women look. There is one shot when the camera zooms into the lead women biting her lip and this would appeal to males as they can find this sexy.

 

 

 

In this shot a high angle has been used which gives males a bird’s eye view of the whole of the women’s body which make it more appealing for males as she is posed in a sexual way and this may suggest that women are judged on their body and looks and are seen as sex objects. At 2.15 a high angle has been used which gives males a full look into the females cleavage which makes it more appealing for them, this suggest how women can be judged on these parts of her body.

The director of this video has made it clear that he wants this to appeal to men as he has made the women perform sexual aerobics routines whilst wearing revealing clothing which would engage a male audience. All the women in the video all have similar bodies which are slim and toned which suggest this is the ideal body that women should have in order to attract a males attention, at the end of the video the males and the lead female are seen walking towards each other which clearly shows that she has caught the males attention, this could be misleading for young girls as they may think they have to dress and act like this to get a males attention.