Wednesday, 31 July 2013

The male and female gaze for Snoop Dogg- Sweat

Male and Female Gaze In Snoop Dogg - Sweat



Throughout this music video Mulvey’s male/female gaze theory can be applied because the music video contains a range of camera shots and actors which will entice male and female viewers. Snoop Dogg released another version of this song before this one called “wet” which was dedicated to Prince William, but after receiving criticism he was forced to change the name of the song and to make it more family friendly. The original song name shows how little respect he has for women as the lyrics read “I wanna make you wet” which suggests how women are seen as sex objects have to dress and act a certain way to receive male attention.



Transitions and close ups have been used in this video to exaggerate parts of the female body which men find attractive. For example at 0.19, there is a close up shot used on the women’s body which clearly is showing her stomach and boobs, also this shot has been mirrored so there is double. This type of shot would engage a male audience as they would find this desirable to look at; especially seeing as the women is wearing little clothing being a bikini top which is exposing most of her boobs. A lot of the close ups are used to show the curves of the women’s body and to show them dancing around Snoop Dogg, this suggests that women have to act like this in order to look sexy which creates a bad representation for women as this implies nothing else matters as long as you wear revealing clothing and act in a certain way you will get males attention.



Long shots have been used to show the whole of the women’s body and her curves which is appealing to men, at 1.49 a low angle is used to show the legs and bum of one of the women and then it pans up to show the rest of her body. This is shown through the eyes of a male and suggests women must have a good body to receive attention. Also the women actor does poses which are shown through long shots which would catch male attention as these can be seen as sexual poses.

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